Loss-making top man Jaguar Land Rover is leaving the company after just two years

Thierry Bollore took over as CEO of Jaguar Land Rover two years ago and is now stepping down. The Frenchman was appointed in 2020 to bring order and turn losses into wins. Unfortunately he didn’t succeed.

Bollore will leave on December 31 due to personal reasons, JLR announced. The British carmaker has been in the red for seven quarters. In the months of July, August and September, the company made a loss of 200 million euros.

Jaguar Land Rover suffers from chip shortage

Like other brands, Jaguar and Land Rover are suffering from the global semiconductor shortage. Some model variants are temporarily not sold. In September, 17 percent fewer cars were delivered to dealers than they should be.

JLR forecasts that production and sales will improve over the next six months. For the financial year as a whole, the company expects to just barely break even.

Will Jaguar still be fully electric in 2025?

The status of JLR’s Reimagine plan is unknown. Jaguar doesn’t want to build electric cars until 2025, but that doesn’t seem to happen, also because of the current chip shortage.

Thierry Bollore was previously a director at Renault

Thierry Bollore was previously the boss of Renault but had to make way for someone else after the Carlos Ghosn scandal. He was hired to get JLR back on track after the big Corona hit.