Click Chip, Butter Chip! Ferrari rewards you when you report counterfeit items

“Ladies get stitches” is something you hear regularly in mafia films, but at Ferrari you can actually get something by clicking on it: a gift.

Ferrari is very careful with its brand and simply sues its own customers if they do something the company doesn’t like. It doesn’t matter if you transferred about a million to Maranello, your own car is apparently never entirely yours.

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Ferrari is much more than a car manufacturer, as the brand also makes money from merchandise items: jackets, socks, hats, shoes, umbrellas and headphones.

Fight against counterfeit items

Maranello needs your help in the fight against counterfeits. A special page on the brand’s website allows you to “click” on fake products or their manufacturers. And you get a reward for that too.

As far as we know, no other car brand has what Ferrari calls an “Anti-Counterfeiting Reward” program. Although we don’t find that surprising given the brand’s notoriously aggressive approach.

What do you get then?

But what happens when you report counterfeit products? A 296 GTB? A Roma? No idea. The website simply states that you will receive a “gift item” “while supplies last.”